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Does Your Site Have “Findability”?

According to Aarron Walter, author of “Building Findable Websites”, there are Three Simple Goals you need to achieve Findability of your website.

Help more people find your site
Help users find content within your site
Encourage return visits

Do you know how you are being found on the Internet? Are they saying good or bad things about you? …

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How Often Should You Redesign Your Company’s Web Site?

Many companies do not know that they need to keep their web presence as fresh as they keep their produce products or announcement of new versions of their software, or addition of services that make them more attractive to their customers. All of these things you do to make yourself more attractive or high quality, …

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Does Your Site Have Usability?

Definition:
Before we get into whether you have usability, we need to define site “usability”. Usability. (yoo’za-bi-li-tee) 1. Usability is a generic term that refers to design features that enable something to be user-friendly. The term, and the concepts it encompasses, can be applied to anything from a paring knife to a space station, but here …

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Why You Need Video Marketing As Part of Your Online Strategy

Right now experienced marketers are starting to release video marketing solutions and sites like YouTube continue to update their technology. All of this means is more and more people will start to reap the many rewards that a well crafted video message can generate. It is an Internet marketing method that can easily convey personality …

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5 Online Marketing Tips- Boost Business in 2010

Develop Internet Advertising Strategies for Success in the New Year
Plan and implement new Internet advertising strategies with these five online marketing tips to build online presence and increase sales in the coming months.
As online retail sales continue to grow despite lagging U.S. total retail sales, e-commerce opportunities are a bright spot in an uncertain economy. …

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Website Upgrade vs Online Campaign?

Many businesses want to upgrade their websites to make them look better, more functional, maybe add a new feature or two, but few look to establish online campaigns. Just putting a new face on your website alone will not increase your business. Combining many other areas in Internet Marketing along with your website will. This …

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